Posted on September, 9, 2015 by Sandeep S Sandhu .

Brand identity and Positioning

Most often these terms are used synonymously in brand literature and communication guidelines. They are pivotal to any study or implementation of brand strategy. But there is a subtle differentiating factor amongst  the two.  Brand identity is an umbrella term that includes all the […]

Posted on April, 19, 2015 by Sandeep Singh Sandhu.

Nourish and nurture the King

“Content is the king,” has become a time-worn cliché but the importance of the content has increased by the day.  “What is content?”— is the million dollar question that props to mind every time someone mentions this ubiquitous word.  You need not […]