Posted on : February, 1, 2016

Thought leadership—a perspective

Thought leadership is the ability to generate innovative, insightful and compelling content on different platforms to build company’s reputation and differentiate it from peers. Thought leadership content is valuable and highly focused. It is targeted at a particular group of stakeholders be they customers, human resources, media or business partners, etc.  It tends to make a meaningful difference to a responsive audience. Thought leaders ensure that their content is relevant, value based and ever fresh. The ideas mooted are supported by research and laced with facts and case studies.

 A thought leadership position gives you the competitive advantage. Thought leaders are the ‘go to’ individuals in order to seek knowledge in the particular domain. They do not instigate the customers to buy, but induce the target audience to enter into relationships, thus, nurturing brand affinity.  Thought leaders take glory in a whole new level of accomplishment and achievement as well as derive an evolved sense of career satisfaction.  As a thought leader, you generate a lasting legacy. You can transform teams, develop communities and make a difference in your domain.

___ Sandeep S. Sandhu