People not from the fields of advertising and marketing may confuse the two terms “branded content” and “content marketing.” But specialists know that there is a clear difference between the
Branding creates emotional attachment to products and companies; in other words, it bonds the consumer with the brand. Branding efforts create a feeling of involvement, a sense of higher quality, and
Storytelling is a part of the collective human unconscious. In almost all the ancient civilizations of the world— songs, dancing and dramatics were an imperative part of the culture, this
Social media advertising has taken the world by a storm. Open Facebook, you're greeted by a sponsored ad of an online clothing site, offering mid-season sale. Open Instagram and you
Open Facebook account, scroll down, "Gigi Hadid and Kendall Jenner walk the ramp for Chanel at Paris Fashion Week." The opulent ramp at the Grand Palais des Champs-Élysées, with slender
What comes to your mind when you hear the phrase , "a beautiful woman" ? Do you think of the woman working in the fields ,with silver strands of hair
If a logo is the face of a brand, a tagline is its soul. If you sit and ponder about the brands that have left their mark on your mind
Needless to say that content is increasingly getting in the centerstage of digital branding exercise. Content marketing is in and a blogger is a much sought-after person. ‘Content is the
Brand is a tale told a million times over every day. Myths and narratives are created and then made to relate to the human thinking from psychological and sociological points
Brand systems are based on observable relationships. All brands have three kind of relationships—brand to brand, brand to customer and customer to customer. All three exist simultaneously impacting the overall